At Perform we’re all about making sustainable, lasting lifestyle changes that facilitate a healthier, happier and more enjoyable life. Most of the time those changes require some time and effort, but we do sometimes find shortcuts or hacks that make those changes more manageable.

That said, there are no shortcuts to some things and getting your nutrients is one of them, which is why a story about the latest celebrity fad for vitamin jabs and IV drips really got our backs up this week.

It only takes a few Instagram pictures posted by music, style and film stars for a stupid, unnecessary and potentially dangerous ‘health’ trend to go mainstream, as this recent article from The Guardian about a £500 vitamin jab points out.

Let’s be clear about this, we advocate some vitamin supplements in our nutrition plans, mainly Multivitamins and Omega 3, unless there is a deficiency in one of our client’s diets that can’t be addressed through food choices (because of allergies or dietary lifestyle choices like being vegetarian). Wherever possible, we encourage our clients to get their vitamins and minerals through what they eat.

Quick Fix

In the vitamin jab story one of the reasons for the growing popularity of ‘Vitamin Clinics’, where IV drip provide customers with hangover cures and boosts to their vitamin D, B12 and C levels, is the fact that it is a quick fix. The intravenous delivery is immediate and people believe the effects are instant.

Just like with crash diets and body transformations, that isn’t quite the reality. In fact there is NO clinical evidence to show they offer any benefit at all. In fact, at such high dosage levels the majority of what you’d be paying for would be excreted anyway as the body doesn’t need, or you could even overdose, causing health problems, especially in the long term.

As one contributor states in the article, supporting our point about vitamins being flushed out of the body: “They’re mostly paying for quite expensive urine.”

So Perform’s advice is to ignore the Instagram hype, have a nice, normal cheap wee and eat your vitamins by enjoying lovely satisfying food instead!

Eat Your Vitamins: Healthy Vitamin Sources

Vitamin A – Beef, liver, eggs, fish, sweet potatoes, carrots, pumpkins, spinach, mangoes

Vitamin B3 – Salmon, tuna, or beetroot

Vitamin B12 – Meat & poultry, fish, fortified soy milk

Vitamin C – Citrus fruits, peppers, strawberries, broccoli

Vitamin D – Milk, cereals, fatty fish

Vitamin E – Dark, leafy greens like spinach, wholegrains, nuts

Vitamin K – Cabbage, eggs, milk, spinach, broccoli, kale

Omega 3 – Fatty fish like mackerel, salmon and herring, flaxseeds

If you’re not sure if you’re getting enough vitamins in your diet, contact the team for a chat.

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